What a GEO score measures
A GEO score summarizes the signals AI answer engines rely on when deciding whether to quote a page: machine-extractable structured data (JSON-LD), content that is present in the server-rendered HTML rather than injected by JavaScript, clear question-shaped headings, answer-first paragraphs a model can lift directly, and robots rules that actually let AI search crawlers in.
Unlike a classic SEO score, it is not about ranking in a list of links — it is about being the source an AI cites inside its generated answer. A page can rank well in Google and still be invisible to ChatGPT if its content only exists after JavaScript runs or its robots.txt blocks OAI-SearchBot.
What counts as a good GEO score
On WebAnalyzer's 0–100 scale, 80+ is excellent — your content is structured, quotable and reachable, and AI engines have everything they need to cite you. 60–79 is solid with specific gaps, usually missing structured data or content that isn't answer-shaped. Below 50 signals real problems: blocked crawlers, client-side-only content, or pages with nothing liftable.
The number is deliberately demanding: a free GEO checker run takes seconds, and most sites score lower than they expect on the first pass because almost nobody has optimized for AI engines yet. That is also the opportunity — the competition for AI citations is far thinner than for classic rankings.
What a GEO checker actually tests
WebAnalyzer's GEO checker runs 26 individual checks in four groups. Extractability: server-rendered content, semantic HTML landmarks, clean heading outline, content chunked into liftable sections. Answer shape: question headings, direct answers up top, quotable statistics, FAQ coverage, comparison content. Trust and attribution: author and entity information, machine-readable dates, outbound citations, schema that matches the page. AI access: robots.txt rules for GPTBot, ClaudeBot and PerplexityBot, plus llms.txt and other agent-readiness signals.
Every failed check comes with the specific fix, so the score doubles as a prioritized to-do list rather than a verdict.
How to raise your GEO score
Start with access and extractability — they gate everything else. Let AI search crawlers in via robots.txt, make sure your core content appears in the raw HTML, and add JSON-LD structured data for your organization and content type. Then reshape your key pages to answer first: open sections with the direct answer, use question headings that match how people actually ask, and include concrete, quotable facts.
Run the AI readiness check before and after: the score delta shows exactly how much more citable each change made you.