HubSpot Website Grader alternative
Website Grader is the tool that made free site scoring a category, and it still does its job well. If you want the same instant score over a wider surface — accessibility, AI readiness, code quality and tracking alongside performance, SEO and security — WebAnalyzer grades your site out of 100 across 8 areas from 290+ deterministic checks, and shows you the score without a signup.
The four areas a grader covers — and the four it doesn't
Performance
Both tools cover it: load speed, render-blocking resources, image weight and caching.
SEO
Both tools cover it: title, meta, headings, canonical, schema and indexability.
Security
Both tools cover it. WebAnalyzer reports the full HTTP header set — HTTPS, HSTS, CSP and the rest.
Mobile / UI & UX
Both tools look at mobile readiness. WebAnalyzer also scores layout, responsiveness and CTA clarity as its own area.
Accessibility — WebAnalyzer only
WCAG basics: alt text, contrast, form labels, landmarks and keyboard order. Not part of a four-area grade.
AI readiness (GEO) — WebAnalyzer only
Whether ChatGPT, Perplexity and AI Overviews can read and cite your pages. The newest ranking surface, and the one graders predate.
Code quality — WebAnalyzer only
Markup hygiene, semantic structure and the defects that quietly cost you on every other area.
Data & tracking — WebAnalyzer only
Analytics setup and consent compliance — what you're collecting and whether you're allowed to.
Side by side
| Feature | WebAnalyzer | HubSpot Website Grader |
|---|---|---|
| Price | Free | Free |
| Scored areas | 8 — SEO, AI readiness (GEO), performance, accessibility, code quality, UI/UX, data & tracking, security | 4 headline areas — performance, mobile readiness, SEO, security |
| Score | 0–100 with a letter grade and per-area sub-scores | 0–100 |
| Accessibility checks | Yes — WCAG basics scored as their own area | Not among its four areas |
| AI / answer-engine readiness | Yes — scored as its own area | Not among its four areas |
| See your score | No signup | See their site for current terms |
| Languages | 10 | See their site |
| Best known for | Breadth — the widest free check surface we know of | Being the original, and the one your stakeholders already recognise |
HubSpot's four areas are the ones Website Grader names in its own page description; read from website.grader.com on 2026-08-14. Blank cells mean we could not verify the answer first-hand and would rather say so than guess — check their site for anything that matters to you.
What Website Grader is better at
Recognition, and it isn't a small thing. Website Grader has been the reference free grader for well over a decade, which means a score from it needs no explanation to a client, a manager or a board — everyone has seen one. It is backed by HubSpot, so it sits inside a marketing platform you may already use, with the content and follow-up tooling that comes with that. And its four-area report is deliberately compact: if what you want is a number you can put in a deck this afternoon, a shorter report is a feature, not a shortcoming. WebAnalyzer is a newer, narrower company doing one thing; if platform integration is what you need, it isn't what we sell.
What you get here instead
Twice the surface. Performance, SEO and security are table stakes and both tools check them — the difference is the other four areas. Accessibility is a legal exposure for a lot of businesses and it is absent from a four-area grade. AI readiness decides whether answer engines can quote you at all, and it did not exist as a category when the grader format was designed. Code quality and tracking are where the quiet, compounding problems live. Each of the 8 areas gets its own sub-score and its own ranked issue list, so the number always resolves into something you can act on.
The score is strict, and that's the point
Our score is not a percentage of checks passed. It runs a deliberately demanding curve with critical caps, so a single serious failure — no HTTPS, a blocked page — limits the whole result no matter how good the rest is. That makes the numbers harder to earn and harder to game than a friendlier scale, and it means a 70+ here is a genuine statement about your site. Expect a lower number than you are used to from other tools, and treat the gap as information rather than as a verdict.
You don't have to choose
Both tools are free and take about the same time, so the honest advice is to run both and compare the reports. Where they agree, you have a confirmed problem worth prioritising. Where they disagree, you have learned something about what each tool weights. We would rather you did that than take our word for it — running the same URL through several analyzers is the fastest way to find out which one actually helps you.
Frequently asked questions
What is the best free alternative to HubSpot's Website Grader?
It depends what you want scored. If you want the same instant 0–100 grade over a wider surface, WebAnalyzer covers 8 areas — SEO, AI readiness, performance, accessibility, code quality, UI/UX, data & tracking and security — with 290+ deterministic checks and no signup to see your score. If you want a compact four-area report from a name everyone recognises, Website Grader is still a good answer.
Is WebAnalyzer free?
Yes. Analyzing your site and seeing your score and the issues behind it is free, with no signup and no limit on how many sites you run. You only give an email if you want the full designed report and the interactive breakdown sent to you.
What does WebAnalyzer check that a four-area grader doesn't?
Accessibility (WCAG basics — alt text, contrast, labels, landmarks, keyboard order), AI readiness or GEO (whether ChatGPT, Perplexity and AI Overviews can read and cite your pages), code quality, and data & tracking including consent compliance. Performance, SEO and security are covered by both.
Why is my score lower here than on other graders?
Because the curve is stricter and critical failures cap the total. The score is not the share of checks you passed — one serious problem limits the whole result. A 90+ is excellent and 70+ is genuinely solid on this scale, so compare your score against our bands rather than against another tool's number.
Can I compare my site against a competitor's?
Yes. The compare tool runs two URLs and puts their scores side by side across all 8 areas, which is usually more useful than either score on its own.